“The Beauty of Blackness,” now available on HBO Max, follows the cross-generational journey of Fashion Fair, which launched in 1973 and was revitalized by new owners in 2019.

The Beauty of Blackness, a documentary that tells the story of Fashion Fair Cosmetics, the first cosmetics line created primarily for Black women, is available to stream on HBO Max.

The brand was revived in 2021 when former Obama White House Social Secretary Desirée Rogers and longtime friend and colleague Cheryl Mayberry McKissack won the bid for Fashion Fair at auction.

The Sephora-produced documentary chronicles the revival of iconic beauty brand Fashion Fair; plus, 9 other docs celebrating Black women.

When the cosmetics brand Fashion Fair’s top-selling lipstick, Chocolate Raspberry, disappeared from makeup counters, many Black women despaired.