Before you set your Elf on the Shelf, take a look at these rules approved by Santa's little helpers themselves! The rules include never touching your Elf!

Introducing the Elf on the Shelf to your kids for the first time doesn't have to be a huge thing. It can be a fun, sweet, and easy tradition with these ideas.

You can also “adopt” your elf by registering it online; doing so will get you a personalized certificate and a letter from Santa himself. The Best Elf on the Shelf Products ...

The Elf on the Shelf typically stays in the home until Christmas Eve, when the elf then returns to the North Pole to report its final observations to Santa Claus before the big holiday. The elf is ...

When should your Elf on the Shelf arrive? And when does he return to the North Pole? Here's everything to know about the Christmas tradition.

“We had a direct relationship with Santa Claus, so we got his permission to partner with him and to tell his stories," Shannon Bell, the creator of Elf on the Shelf, revealed.

With the holidays rapidly approaching, that means a beloved character is about to make their seasonal debut. No, we’re not talking about Santa Claus, but his famous pint-size helper: Elf on the ...

A 4-year-old from Connecticut became emotional after having to say goodbye to her "Elf on the Shelf" doll, but was able to give him a one-time hug thanks to Santa's special rule.

The Elf on the Shelf visited children at Monroe Carell Jr. Children's Hospital at Vanderbilt two weeks before Christmas to bring some magic back for kids staying in the hospital this Christmas.