Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed ...

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found space in the video consumer’s playlist.

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. We uncover the world of microdramas, a format that has 50 mn Indians bingeing on reel-styl ...

Following the success of his mythological drama 'Kannappa', Telugu filmmaker Vishnu Manchu is making a bold move into digital ...

The company intends to unveil a series of “microdramas,” or fast-paced, scripted series that take place in one-minute increments, that are aimed at viewers who use mobile platforms.

Actress Zareen Khan, who is known for 'Veer', 'Housefull 2', 'Hate Story 3' and others, has spoken up on the concept of micro ...

A slate of vertical video microdramas, new ad innovations and an expanded music content strategy were among the highlights unveiled by TelevisaUnivision at its Upfront presentation to marketers.

Vishnu Manchu, after the success of Kannappa, is investing Rs100 crore in microdramas: short, cinematic episodes for mobile ...