In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? Why are marketers deciding to replace martech tools? To find out, ...

Advancements in customer data, SaaS, marketing technologies and AI-generated content have revolutionized business operations. However, these developments also present unique challenges, including data ...

It feels like marketing leaders have more, every day, on their to-do lists. Not to mention the challenge of budgets being cut while targets remain the same (or even grow!). And even though both ...

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It predicts a shift to outcome-based martech pricing, citing inefficiencies, 55% dissatisfied with cost vs value, 99% ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilised by the possibilities. Which of the many thousands of platforms should they ...