Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

It feels like marketing leaders have more, every day, on their to-do lists. Not to mention the challenge of budgets being cut while targets remain the same (or even grow!). And even though both ...

Simpler can be smarter. Enterprises are moving away from bloated platforms in favor of more agile, integrated tools that focus on content reuse and inbound delivery. DXP is over. Digital experience ...

MELBOURNE, VICTORIA, AUSTRALIA, August 17, 2023/EINPresswire.com/ -- Lexer today announced that it has been selected as winner of the “Best Customer Data Platform ...

Marketers are spending on generative AI, judging by new survey results from Gartner. Of those polled, 63% plan to invest in Gen AI over the next 24 months. But there’s a question of how fully it will ...

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We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape ...