After days of backlash, Cracker Barrel reverted back to its existing logo and issued an apology. Was this move good business?

"I think in order for the Cracker Barrel patrons to return to Cracker Barrel, the woke woman CEO should resign," pro-Trump influencer William Sarber wrote on X. "If she's sincerely sorry and wants the good people to come back, she's gotta go. Cracker Barrel deserves better leadership!!"

The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the brand fell short of competitors in essential ways, from the quality of the food to value and convenience.