Lionel Messi and Inter Miami were held to a scoreless draw against Egypt's Al Ahly in the opening game of the Club World Cup.

It’s taken time for the Club World Cup to build brand awareness, but opening weekend drew huge crowds in Miami, NYC and Los Angeles.

The expanded Club World Cup has kicked off with healthy crowds, "Messi mania" and a festival atmosphere in Miami, giving an early vindication to world football body FIFA after fears of empty stands and global disinterest.

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The summer of soccer will take a new look this year with the FIFA Club World Cup, which comes to the U.S. for the first edition of the expanded competition that will see 32 teams from around the world compete for a share of the $1 billion prize purse.