Meghan Markle Renames Her Brand 'American Riviera Orchard'

Meghan Markle Says American Riviera Orchard Is Now Going to Be “As Ever” in a Brand Reboot Video
The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in As Ever.
Former Palace Staffer Claims Meghan Had to Pick a Brand Name in a Hurry But Would Like American Riviera Orchard Back
Meghan Markle has just changed that name of her brand but has already had a few issues. Now, a former royal staffer is weighing in on that.
Meghan Markle Continues Launch of As Ever with New Instagram Account Dedicated to the Brand
Meghan Markle has launched a new Instagram account for her rebranded lifestyle brand, As Ever, formerly known as American Riviera Orchard.
Meghan Markle Ditches American Riviera Orchard (But Is Keeping Her Jams!)
"I've been waiting for a moment to share a name that I secured in 2022 and this is the moment," Markle said in an Instagram video about her rebranded lifestyle line. "And it's called As Ever." Whew. OK!
As Duchess Meghan launches As Ever lifestyle brand, celebrities share mixed reviews
Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not everyone's convinced.
Meghan Markle rebrands newest venture: So long, American Riviera Orchard. Hello, As Ever?
Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her upcoming Netflix series.
Meghan Markle Renames Lifestyle Brand 'American Riviera Orchard' to 'As Ever.' And Yes, There Will Be Jam
Meghan Markle has changed the name of her American Riviera Orchard lifestyle brand to "As Ever." All about the name change and what it represents.
Meghan Markle Relaunches Lifestyle Brand ‘American Riviera Orchard’ to ‘As Ever’ With More Products, Explains New Name’s Meaning
Meghan Markle is reintroducing her lifestyle brand with a new moniker and fresh website. The Duchess of Sussex took to Instagram on Tuesday to announce her As Ever brand, a reconfiguration of her initial American Riviera Orchard label.
Meghan Markle renames lifestyle brand ‘American Riviera Orchard’ to ‘As Ever’ after trademark woes
The cat’s out of the bag,” the Duchess of Sussex, 43, said in a video as she unveiled her lifestyle brand’s new name.
Meghan Markle Ditches Jam Brand Before Selling a Single Jar
Meghan Markle has dramatically scrapped her flailing American Riviera Orchard brand without selling a single jar of the jam she launched with great fanfare last year. The brand became a target for mockery after failing to bring any products to market despite a splashy online launch campaign a year ago which involved sending dozens of pots of jam to her celebrity friends.
Meghan Markle's daughter Lilibet featured alongside her in launch of new brand
Meghan shared an update explaining the meaning of her As Ever brand. Meghan, the Duchess of Sussex, is sharing new details about her lifestyle brand, including a new name, and debuting it alongside a photo with her daughter,
Meghan Markle’s As Ever Logo Problems Are a Little More Nuanced Than Armchair Experts Make It Sound
After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...
Meghan Markle's Personal Instagram Hits Major Milestone Weeks After Launch
Meghan Markle's Instagram account @meghan reached a follower milestone in the weeks since launching at the start of 2025. All about the page's accomplishment.
Meghan Markle Teases Her 1st As Ever Product, Pays Tribute to Prince Harry in New Instagram Post
Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new ...
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Clothing Company Called As Ever Reacts to ‘Concern’ After Meghan Markle’s Lifestyle Company Rebrand
A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand.