The Standard found that workers of Generation Z value traditional benefits, so employers can still focus their efforts on core offerings. Generation Z workers highly value traditional ...

Though it may. sound like a stretch to the baby boomers, millennials and Gen Xers who underestimate them, there are many modern Gen Z values that people in older generations could really learn from.

Gen Z values brands that embody their stated principles in a genuine way. To appeal to this generation, companies should demonstrate transparency and a strong commitment to values. Franchises can ...

Gen Z doesn't have what employers want. Employers are hesitant to hire Gen Zers—and it shows in the data. A 2024 study by Intelligent.com of about 1,000 business leaders involved in hiring decisions ...

The oldest members of Generation Z are turning 21. The post-Millennial generation, born between 2001 and 2019, is starting to graduate from college, drink legally, and make major purchases. There are ...

As more members of Generation Z — generally defined as those born after 1996 or 1997 — enter the workforce, researchers have grown increasingly interested in how the generation differs from its ...

As Gen Z gains influence in the workplace, HR leaders are seeing their impact on company culture, technology usage and benefit offerings. So, to attract and retain top talent in 2025, it's critical to ...

Baby boomers (born in 1946 – 1963) are known for their strong work ethic. But along with their continuing exit from the labor market, so it also goes with the high value associated with hard work.

Gen Z, the generation born between 1997 and 2012, has become a highly sought-after demographic for marketers due to their significant purchasing power and influence. However, effectively targeting ...