Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

In my forthcoming book, Branding as a Cultural Force: Purpose, Responsibility, and Resonance, I provide a framework to help small companies deliver on their word. When Michelob ULTRA helped Cameron ...

“A brand is a promise. A great brand is a promise kept,” Walter Landor, the founder of the eponymous global brand consultancy, once said. The idea that “a brand is made in the mind,” not in a factory, ...

Source: Carl Pickhardt Ph. D. Consider two overlapping parental needs that typically increase when a child enters adolescence – the 10 to 12 year process of growing up that begins with the separation ...

When Michelob Ultra helped Cameron Black become the first blind broadcaster to provide commentary for a basketball game on live television, it was a milestone in accessibility, and it was a brand ...