Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Two weeks ago, makeup fanatics everywhere got a major surprise when Kim Kardashian West posted behind-the-scenes Snapchats of herself ...

If you love style as much as us, you know how addicting beauty YouTube videos are. Whether it's a haul, makeup tutorial, hair routine or first impressions, so many tips and tricks on makeup, hair and ...

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a ...

Since YouTube launched in 2005, it's transformed into a haven for makeup gurus and novices alike. Over the last few years, ...

Last year, Patrick Simondac — the makeup artist, digital influencer and entrepreneur known online as Patrick Starrr — noticed a trend of people going back to natural beauty looks during the pandemic.

Melody is ready for prom. She steps one foot forward through the slit of her burgundy dress to show black strappy heels as she poses for photos on a balcony. Her long brown hair and a sparkly choker ...

YouTube's beauty community, which is awash with money, views, and big personalities, is one of the largest communities of creators on YouTube. Across the world, beauty and makeup creators (along with ...

A famous beauty YouTube friend group fell apart in August 2018. The bitter feud and the aftermath is now known as "Dramageddon." Here's a look back on what happened, and how it changed the YouTube ...