The logo, as shown above, is still purple and has the classic exclamation mark, but has a new typeface. The new version of the logo was apparently the best of 29 other options; the company ...

The new way users can sign into their email accounts. This screen grab made from Yahoo Inc.'s Tumblr page shows the company's new logo in a post published, Sept. 4, 2013. Yahoo Inc./AP Photo &#151 ...