Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Digital marketing means promoting and selling products or services using the internet and digital tools like websites, mobile apps, social media, search engines, emails, and more. It helps companies ...

Online marketing is all about leveraging digital platforms to influence potential patrons’ purchasing decisions. Components include search engine marketing (SEM), which incorporates search engine ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?