See, I'm based in New York, so my best chance of catching the latest Spectrum Front Row in Apple Immersive experience -- which puts you courtside, effectively on the scorer's table -- is by watching a ...

The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...

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But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. I have been using the Apple Vision Pro AR headset since it ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

TL;DR: Apple has sued former engineer Di Liu for stealing confidential Vision Pro headset designs and deleting evidence before joining competitor Snap. Liu allegedly transferred sensitive files to ...

Apple’s second-generation Vision Pro headset is finally in stores, with the next-gen M5 silicon providing the firepower. This time around, the company has finally addressed the comfort problem, thanks ...

Apple set out to redefine personal computing with its mixed reality headset, but the Vision Pro’s early stumbles have ...

The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. Apple has made it a bit of a tradition to refresh its PCs in ...