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Let’s be honest: some Hello Kitty collabs are just nostalgia bait in cute packaging. But every once in a while, a product actually delivers on the “aww” factor and the performance — and according to ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, I might be labeled a “Sephora Kid” for all the sampling of beauty products ...

Tweens today love beauty—glossy lip balms, bath rituals, skincare minis, sparkly hair clips—and it’s adorable. But for many parents, the fear is real: how do you encourage their interest without ...