A closer look at the latest cereal launches from General Mills, featuring new flavors, naturally sourced colors, and playful designs inspired by classics and Moana, arriving on shelves this summer.

Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

Silly rabbit, these Trix are for '90s kids. General Mills announced Monday that it is bringing back its classic Trix fruity-shaped cereal. "Trix cereal is beloved by our fans, and we heard loud and ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Tony the Tiger, Toucan Sam, and Count Chocula are all familiar cartoon characters regularly used to sell cereal to kids. These cereals and other foods marketed to children are full of sugar and other ...