to avoid confusion with Toucan Sam, the Battle Creek-based cereal giant's pitch-bird for its Froot Loops cereal. uses a brightly colored toucan in its logo, too, and disagrees that there is any ...

After threatening legal action over the toucan logo used by a California charity that preserve and promotes Mayan culture, cereal maker Kellogg Co. has forged a partnership with the organization, The ...

What do Froot Loops and the Maya Archaeology Initiative have in common? The Kellogg’s cereal and the California-based Mayan cultural group have a pretty similar mascot: the toucan. So similar, in fact ...