For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

NEW YORK—Samsung Ads has announced that its interactive ad format Samsung GameBreaks is now available programmatically, giving buyers access to fully customizable, co-branded interactive games within ...

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks ...

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...

CTV Scale has partnered with mFilterIt to boost its Connected TV ad traffic verification. This integration uses AI and ML to ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. The appeal is obvious.