Switzerland's natural beauty and breadth are astounding—snowcapped mountains with some of the world's best skiing, verdant valleys speckled with wildflowers, and quaint cities filled with cultural ...

Top 5 most beautiful villages in Switzerland – a must-see in 2025! #SwissVillages #SwitzerlandTravel #BeautifulTowns #2025Travel ...

If there’s an image of Switzerland more recognisable than the heirloom watches, chocolate bars and fondue sets, then it’s the ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...

NEW YORK -- A revamped Switzerland Tourism Web site, planned to launch early this year, should add more muscle to the tourist board's agent specialist program by providing retailers with additional ...

Switzerland transforms into a snowy wonderland in winter, offering breathtaking Alpine scenery, festive markets, and thrilling adventures. From skiing in Zermatt to exploring Lucerne’s charm and ...

Switzerland isn’t on your typical gay travel itinerary, but the country's growing LGBTQ nightlife and culture scenes make it worth a visit. Adam Groffman is an award-winning writer, editor, and ...

In his new role, the tennis champion and avowed chocolate lover shares favorite places to hike, play tennis and eat in his home country. By Dave Seminara Roger Federer, the Swiss 20-time Grand Slam ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...