Even the Snoopy MoonSwatches that debuted earlier this year didn’t exactly set the world on fire like I had anticipated, despite being inspired by some of the most hyped Omega Speedmasters in ...

Thus far, 2024 has been surprisingly kind to MoonSwatch fans, a segment of the population in dire need of all the kindness it can get. When the first drop from Omega's tie-up with Swatch landed in ...

The possibilities are intriguing, but what’s even more tantalizing? A mysterious “mock-up of a Swatch collaboration with a ‘very high-end’ outside brand” (i.e., non-Swatch Group) which Mr. Hayek doesn ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here It’s no secret that the old guard of luxury labels is ...

It's been a full four months since we got our last new Omega x Swatch MoonSwatch, the Mission to the Pink Moonphase. Surprised? Don't be. Swatch is playing the long game. The Swiss watch manufacturer ...