Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. The snack company posted the ad of Mr. Peanut, clad in his signature top ...

Life is like mixed nuts — salty, random, sometimes terrible and sometimes delicious? Or maybe they’re just a bunch of nuts. Either way, Ken Jeong and Joel McHale want to know if you’re a one-nutter or ...

Mr. Peanut is dead, long live Mr. Peanut. After killing off its 104-year-old mascot, Planters revived him in a Super Bowl ad on Sunday. The spot shows actor Wesley Snipes delivering a graveside eulogy ...

Super Bowl ads are expensive, and that means smaller companies need to pick their spots to make an impact amid a wash of beer commercials and big-name movie trailers. But with a low-scoring game on ...

The rebirth solves a thorny problem for the snack food company. A week and a half before the Super Bowl, Planters announced that Mr. Peanut had died saving actors Wesley Snipes and Matt Walsh from the ...