Branding is a strategic growth engine that can help deepen loyalty, fuel sales, drive long-term outcomes and even effectively ...

The significance of effective branding strategies cannot be overstated. This blog will unravel the power of branding, ...

This post was created in partnership with Kantar Key takeaways As AI models grow more capable-and data volumes ...

For PE firms competing to acquire founder-led businesses, a disciplined “powered by” strategy can become a competitive ...

As legislation rolls out gradually around the country — and the world — most human resources professionals expect pay transparency and pay equity to increase in importance or remain of equal ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

Kyle Bogucki, owner and creative director of Black Shepherd Strategies, warns that chasing AI just for the label can do more ...

The Ascott Limited is betting on lodging that stretches its strongest brands across property types to keep guests inside a ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...