B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

An important issue for both industry and academic consumer researchers is the development of an understanding of how consumers derive personally relevant meaning about products. This meaning is the ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

Effective implementation of strategic plans is essential for any organization's success, but it's harder than it looks. A 2018 management research study concluded that only 20 to 30 percent of ...

IRVINE, Calif.--(BUSINESS WIRE)--Alorica Inc., a trusted global leader in next-generation customer experience (CX) solutions, and Palo Alto-based Sanas, an artificial intelligence (AI) linguistic ...