In other words, you must know who will likely buy your products and services. We’ll explain why pinpointing your brand’s target audience is crucial to your marketing plan and show you how to identify ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Marketing can be one of the most challenging aspects of building an early-stage startup. Without a large budget or a well-established brand, reaching customers and gaining traction is an uphill battle ...