The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. It’s a tough situation, because you’ve been doing content ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency renowned for its innovative B2B and healthcare campaigns. How do you turn a single piece of content into a powerful ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble When it comes to marketing, there are two types of campaigns you can run: one with ...

Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey Social ...

In the fast-paced and sometimes challenging world of content marketing, consistent content creation is a necessity to stay relevant in the digital community. Constantly forming fresh ideas can be a ...

Great content creates brand awareness and brand visibility; plus, it grows a loyal audience that knows and likes your brand. Ultimately, it can help you increase sales. How? B2B buyers consume, on ...

The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article. If you’ve ever googled instructions for how to perform a ...