In the very first episode of the first season of Mad Men, a television show based in the 1960s advertising world, the ad men run a market researcher out of the room for providing quantitative and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The history of airline travel was upended back in 1979 when Texas ...

Everyone works at a different pace during the summer. People are on vacation, clients are traveling. Some companies pause to do their own internal planning. As all this goes on, it can be tough for ...

Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart speaker penetration in the U.S. range from 40 to almost 80 ...

Data remains our industry’s greatest challenge and opportunity. Even as marketers and agencies get comfortable with the necessity of data-driven marketing, there are lingering issues tied to our ...

What attracts clients? Sure, marketers have data points, metrics, research on what call to action keywords work better, and more black-and-white provable information. If this were all we needed to do ...

Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this: Corporate marketing programs.