There are certain types of people who interpret the world in a direct and literal way. They have a practical attitude towards life, which often leads them to accept things as they are, instead of ...

Let's be honest, most of us are stuck on the same hamster wheel of waking up to go to work in the morning and coming home just to do it all over again the next day. Many of us are caught in a cycle ...

How do you hook people neurologically when you write or speak? My last post revealed that you have to turn on the brain’s reward circuit to engage people. That’s how you capture and keep people’s ...