A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that ...

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully ...

YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

Opinions expressed by Entrepreneur contributors are their own. YouTube has become a commercial advertising powerhouse in recent years, with short-form commercials before the start of almost every ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

YouTube announced on Tuesday it will soon provide creators with a portion of advertising revenues earned from the company’s short-form video platform. YouTube runs advertisements between the short ...