Strengthening its ecosystem, Shopee connects affiliates and brands to help shoppers enjoy Lagi Murah and Lagi Cepat deals.

Shopee's growth-at-all-costs strategy, which helped it gain enormous market share, ended up proving too costly.

Under the YouTube Shopping tie-up, people will be able to purchase goods viewed on YouTube through links to Shopee, which is owned by Southeast Asian technology conglomerate Sea Ltd.