Welcome to The Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash. I thought I was too good for an online made-to-measure shirt.

Custom tailoring used to be the preserve of high-rollers and the aristocracy, but a new breed of online company is putting made-to-measure shirts and trousers within reach of the many not the few.

Rhone is getting into the made-to-measure business. The performance lifestyle brand on Tuesday is launching Custom Made by Rhone, an in-store 3D technology that uses digital body scans to create men’s ...