Salesforce is announcing today the launch of its Einstein artificial intelligence (A.I.) platform that’s implemented into several of the company’s existing cloud services: Sales Cloud, Service Cloud, ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

TikTok today unveiled a lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution that enables TikTok advertisers to capture leads from TikTok and transfer them ...

Salesforce today announced Marketing Cloud Next, a major evolution of its marketing solution powered by autonomous artificial intelligence agents. Built natively on the Salesforce Platform, Marketing ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein ...

February 21, 2024 -- Today, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud to help small businesses drive growth efficiently with CRM, AI, and data. Marketing Cloud ...

To help advertisers transfer the leads generated by their marketing campaigns to Salesforce in real-time, TikTok has launched a new no-code integration for Salesforce Marketing Cloud. “TikTok's new ...

Cloud software giant Salesforce announced Tuesday that it will be raising prices for some of its key cloud and marketing tools by an average 9% from August onwards, which will affect all new and ...