The chain will increase the cadence of LTOs, boost menu innovation, relaunch its rewards program and accelerate unit growth.

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

Measuring the success of a sales strategy involves diving deep into metrics and key performance indicators (KPIs) that gauge performance against sales objectives. The right KPIs can help businesses ...

An effective sales strategy involves a precise plan explicitly crafted to sell products and meet consumer demand. When planning an optimized sales strategy with your team, it's essential to reach for ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Macy’s M issued mixed fourth-quarter results, as margin outperformance made up for subpar sales. This report was overshadowed by new CEO Tony Spring’s announcement of a strategic plan, “A Bold New ...

Target is facing declining sales due to inflation, high interest rates, and a shift in consumer spending toward services. The company is focusing on everyday essentials to win back customers, but ...