Financial discipline, historic preservation, and the LA28 Olympic Games are reshaping one of America's most iconic sports ...

The Rose Bowl has become one of sports business' most innovative venues—and its greatest asset isn't even the football field.

The City of Pasadena has put a lot of money towards modernizing the iconic Rose Bowl stadium. All of those resources made UCLA’s attempt to jump to SoFi Stadium last year even more appalling for ...

Leveraging the historical significance of the Rose Bowl while renovations take place has become the guiding philosophy behind ...

PASADENA, Calif. - UCLA football is staying at the Rose Bowl and the 2026 season seems full of potential with Bob Chesney at the helm, but there will be even more new life breathed into the stadium ...

The Rose Bowl in Pasadena is constructing a new field-level club seating area in the south end of the stadium that will include more than 1,000 VIP seats. (Allen J. Schaben / Los Angeles Times) For ...

The Rose Bowl received more than $1 million in federal dollars on Thursday, April 2, to fix and in some cases, replace aging pipes that deliver water and carry away wastewater in time for soccer ...

The Rose Bowl has scored a significant victory in its bid to keep UCLA as a tenant. A Los Angeles Superior Court judge on Thursday rejected the school’s bid to compel arbitration in its ...

The location for this season’s rivalry game between USC Trojans and UCLA Bruins had been up in the air, with question marks raised on if the Bruins would leave the Rose Bowl for SoFi Stadium. There is ...

The Rose Bowl hasn't hosted many classic UCLA Bruin home games in recent years but is the iconic stadium among the weakest in ...