The Rose Bowl has become one of sports business' most innovative venues—and its greatest asset isn't even the football field.

Financial discipline, historic preservation, and the LA28 Olympic Games are reshaping one of America's most iconic sports ...

New Year’s Day came early for UTA, which has signed the Pasadena Tournament of Roses, the organization behind the Rose Bowl ...

Two unbeatens owned Pasadena on Thursday, two unbeatens who transformed a dreary morning into a startling afternoon, two unbeatens who overcame questions to shine like the poke of the midday sun.

No. 1 Indiana football dismantles No. 9 Alabama 38-3 in the Rose Bowl, earning a spot in the Peach Bowl against No. 5 Oregon on Friday, Jan. 9. Heisman Trophy winner Fernando Mendoza passes for 3 ...

Austin Mack’s Rose Bowl story is well known. The Alabama football quarterback nearly predicted it himself. In the middle of a hotel conference room days before the 2026 Rose Bowl, Mack, faced with ...

The No. 1 Hoosiers have thrashed the No. 9 Crimson Tide in the Rose Bowl 38-3, remaining undefeated and advancing to the College Football Playoff semifinals. Heisman Trophy winner Fernando Mendoza ...

UCLA football fans will get to refamiliarize themselves with a beloved stadium well before the season kicks off. As expected, the Bruins will hold their spring game at the Rose Bowl at noon on May 2, ...

The Rose Bowl's traditional late-afternoon kickoff time often allows for a scenic second-half sunset. Luke Hales / Getty Images Almost half of the next edition of the College Football Playoff will air ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred After a night of rain in Pasadena, the Indiana ...