Financial discipline, historic preservation, and the LA28 Olympic Games are reshaping one of America's most iconic sports ...

New Year’s Day came early for UTA, which has signed the Pasadena Tournament of Roses, the organization behind the Rose Bowl ...

The Rose Bowl has become one of sports business' most innovative venues—and its greatest asset isn't even the football field.

Leveraging the historical significance of the Rose Bowl while renovations take place has become the guiding philosophy behind ...

Join the Rose Bowl Aquatics Center for an inspiring evening honoring community champions and supporting aquatics ...

PASADENA, Calif. – As the sun finally started to burst through the clouds that had been hanging over the Rose Bowl and the San Gabriel Mountains began to rise above the north end of the stadium as the ...

Florida was mentioned among a list of games that explain college football, with the 158th season of the collegiate gridiron close to kicking off. Urban Meyer has been away from college coaching for ...

Precious few bands can fill a stadium 52 years into their career — let alone play to an audience heavily populated by parents and their children, both generations sporting red devil horn headbands and ...

The No. 1 Hoosiers have thrashed the No. 9 Crimson Tide in the Rose Bowl 38-3, remaining undefeated and advancing to the College Football Playoff semifinals. Heisman Trophy winner Fernando Mendoza ...

The city of Pasadena, California, and the Rose Bowl Operating Company have sued UCLA for allegedly trying to move its college football games from one of the sport’s most iconic stadiums to the much ...