Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing ...

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video ads with the help of artificial intelligence (AI). The new solution ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

The retail landscape is changing significantly, driven by technological advancements and evolving consumer expectations. Learn the most impactful trends shaping the retail industry and how they can be ...

This illustration depicts a woman shopping with multiple bags, symbolizing omnichannel marketing and a seamless shopping experience. The interconnected icons around her represent the integration of ...

Marketing your small retail business involves a creative, multichannel approach. You can maximize both in-store and online opportunities by using the simple yet effective marketing strategies listed ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

Retail media advertising costs are showing signs of stabilization after several quarters of significant inflation, even as competition between platforms intensifies, according to new research released ...

NEW YORK — Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and beyond. The home improvement ...

The retail landscape is shifting quickly. After years of leaning heavily into e-commerce during and following the pandemic, major retailers are trying to pull shoppers back into stores, and they're ...