If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype ...
In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting ...
Yahoo and LiveRamp have expanded their partnership to enable access to addressable inventory at greater scale. LiveRamp is a data collaboration platform that focuses on identity resolution and data ...
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