It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

Reebok recently released a series of commercials promoting CrossFit...the sport of fitness. As I watched the clever spots, it gave me pause for thought regarding how the sport and the brand have grown ...

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After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter yesterday evening, Reebok has ended its partnership with the organization. “Our partnership with CrossFit HQ ...

I'm not often prophetic, but must pat myself on the back for calling this one. After last year's CrossFit Games, I posted a piece entitled The CrossFit Games: An Action Sport Investment Opportunity in ...

Reebok’s flagship CrossFit shoe, the Nano, is one of the OGs of the functional fitness shoe world. We recently reviewed the 15th iteration, the Nano X5, calling it one of the best CrossFit shoes that ...

While it might seem like the hot CrossFit brand emerged out of nowhere, it began back in the 1970s when former gymnast Greg Glassman created a scalable strength and conditioning program suitable for ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...

Reebok this week said it would not renew a sponsorship deal with CrossFit, after the fitness brand's chief executive mocked George Floyd and the idea that racism is a critical public health issue. Yet ...