CARLSTADT, N.J. – Pantone’s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more prominent ...

Pantone aims to make color standards more accessible for creatives via a limited-edition capsule fan guide on the global institute's strongest shades.

Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration." The shade falls under ...

The last two years have been difficult ones on planet Earth. As COVID-19 swept through the world, humans faced death, isolation, and social unrest. But as 2023 dawns, the pandemic feels like it is ...

In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...