‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. It is well known that different colors can affect the human brain ...

For over twenty years, Pantone, through its Color of the Year program, has selected a color (or colors, 2021!) that reflects the latest color influences and highlights how what is happening in our ...

Bold pink: A high-voltage hue to energize and invigorate the senses, as seen in Sephora’s addition of pink to its black-and-white brand communications. Colorama: Bold, bright colors used together, ...