Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

When determining the unique selling points of your business and its products, it is particularly important to consider the "marketing mix." The tools you use to market your products help distinguish ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

A successful business creates, monitors and updates an overall marketing plan. This plan typically includes the elements of sales and advertising as tools in the organization's marketing mix.

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

Sometimes finding work isn't a company’s biggest marketing problem. It's finding employees to do the work. Given the state of the economy, it seems counterintuitive that finding plumbers would be a ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...