One of my favorite Web marketing tools is a business blog; it can help with search engine optimization, establishes you as an expert in your field, improves your communication, enhances PR and more.

Unfortunately, most bloggers and marketers don’t do enough to promote their blog post. They’ll post on Twitter and Facebook and maybe email their list. And after that, they get stuck. So what do they ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from the thousands of other bloggers out there. It’s how people recognize you, ...

An additional source of traffic is social media, and most people who write a blog post will share it on their social media channels. That’s the basic first step for promoting a blog post on social ...

Each month you spend a great deal of valuable time creating engaging and resourceful content for your blog. And although you’ve done your research, added amazing links, and optimized it for SEO, your ...

These days, all it takes to launch a blog is a theme, a few clicks of the mouse and a string of words to publish. That isn’t to say that blogging is inherently low value because the barrier to entry ...

If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

One way of building links to your blog is by reaching out to other bloggers who write about the same topics and requesting them to link to you. Joining a blog community is a good start to your blogger ...

Opinions expressed by Entrepreneur contributors are their own. When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog ...

One of the first recommendations marketers, like myself, often tell clients is that they need to start creating content. And blogging is usually the safest place to begin. But blogging actually ...