Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Through partnerships with Amazon DSP, Google's Display & Video 360, The Trade Desk and Yahoo DSP, Paramount will offer private marketplace, biddable ad inventory for UFC's full slate of Numbered ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...