Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an ...

Online reviews have become the digital backbone of consumer decision-making. Whether shopping for a home, selecting a he ...

Consulting reviews or ratings while shopping online has become second nature for many consumers. Whether you’re browsing for an investment purchase like a new couch or looking for everyday items like ...

Consumers have long relied on advice and recommendations from others before making purchasing decisions, and Americans today have access to a vast library of customer ratings and reviews that they can ...

Customer testimonials send strong signals of trust because they’re candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than ...

Adding this single element to your website can multiply your profits–and get your customers selling your products for you. Answering that question is one of the most fundamental tasks your website ...

The Federal Trade Commission’s (FTC) crackdown on fabricated reviews and fake consumer and celebrity testimonials has produced new official federal regulations to prevent the use of these practices on ...