Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Product valuation fixes the price of a product based on what potential customers are willing to pay. Companies want to set the price high enough to cover their costs, but just below the maximum value ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on 3 ways market research can help build a flawless product ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Working at GoHealth has shown vice president of product management Araba Appiagyei-Dankah just how complex significant growth can be for the business. From a product perspective, company-wide change ...

Toyota is reportedly lengthening its product cycles, which would make sense since its vehicles have high demand for a very ...

Paul Levesque, a principal at the management consulting firm MedStar Partners, identifies some key aspects of medical product development. In today's increasingly competitive medical technology market ...

Apple has outgrown Steve Jobs’ classic 2x2 product matrix with the iPhone, and we’re starting to see some true growing pains.

Danielle Sandoval has a decade of experience working with software-as-a-service companies. Flueid, an independent technology company providing a platform for digital real estate transactions, has ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...