Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

It’s the rough idle no Toyota Prius owner ever wants to hear. When my neighbor heard a “loud, throaty sound” from his otherwise quiet Prius one morning, he knew the catalytic converter had been stolen ...

We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. The 2024 Toyota Prius Prime XSE and 2024 RAV4 Prime XSE sit at the top of their ...

The Prius is known for being one of the most reliable and fuel-efficient cars in Toyota's lineup. It's been teased by many people over the years, but if you're still laughing at the Prius, the joke's ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. Even the earliest images released in late 2022 showing a ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...