The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

This print ad campaign was created by Leo Burnett France, and plays on the idea that with Jeep, you can go wherever you like and 'see what you want to see'. Each ad features an image of an animal, ...

Traditional print media such as newspapers and magazines are under pressure to compete with their equivalents on the Internet. Both kinds of outlets carry advertising and rely on it for revenues.

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine exact reporting, ROI or the ability to ...

In an increasingly digital world, the fate of print advertising is often called into question. Does the rise of mobile and internet mean the death of newspaper and magazine ads? The answer might be ...

Opinions expressed by Entrepreneur contributors are their own. Many people have started using the Internet as their primary source for networking and information. Because of this, you might have ...

As tech develops at speed and we encounter an increasing number of ads in the digital realm every day, it might like like print ads are a thing of the past. However, many brands are still making an ...

During the midst of yesterday Inauguration celebration, many of us could be forgiven if we temporarily overlooked the announcement by Google that it is ending its two-year-old program to help the ...

Newspapers are suffering an accelerating drop in print advertising, a market that already was under stress, forcing some publishers to consider significant cost cuts and dramatic changes to their ...

Since the dawn of the internal combustion engine, print ads have been the number one marketing medium for car manufacturers around the globe. Out of the few automakers with solid tradition in print ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...