Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pillsbury is celebrating the 60th anniversary of its ...

The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger He’s soft, he’s sweet and now... he’s ...

The October 17 episode of On Brand With Jimmy Fallon gave the eight remaining competitors their coziest challenge yet: creating an activation around the legendary Pillsbury Doughboy. Doug Martin, ...

It’s not every day that a world class athlete gets compared to the Pillsbury Doughboy, but Keyshawn Johnson did just that with Luka Dončić. LeBron James is approaching 40,000 career points with no end ...

One lucky home cook will win $50,000 as Pillsbury enlists Mama Kelce to host the 52nd iteration of the historic contest celebrating “Holiday Family Favorites” and bringing loved ones together around ...

One of the most recognizable and beloved marketing images may have gotten its start in Springfield. Chris Richmond, the founder and president/treasurer of Moving Pillsbury Forward, thinks he has ...

The beloved mascot celebrates this milestone birthday with a rare look inside his cozy world through an augmented reality experience, complete with limited-edition Pillsbury collectibles The ...

J.M. Smucker is offloading the Pillsbury Doughboy and other baking brands. The company -- known for products like Smucker's jam, Jif peanut butter and Folgers coffee -- announced Monday that it would ...