Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Marketing has always been about delivering the right message to the right potential client at the right time. With the advent of artificial intelligence, we’re not just meeting this age-old criterion, ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.