New API upgrades enable real-time personalized visuals without the overhead of manual design workflows. Targeted visuals are key to driving deeper engagement, improving relevance, and increasing ...
“Consumers are hugely empowered. There is no room for mediocre,” said Keith Weed, Unilever’s Chief Marketing Officer at this week’s European Forbes CMO Summit. “We now have the opportunity to ...
Marketers set to achieve new levels of automation and scalability thanks to Personalised Campaigns from Jacquard, which uses AI to generate customer-centric, on-brand marketing messaging, tailored to ...
We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies. Today’s brands are producing an enormous amount of ...
A new technology designed to deliver faster dynamic personalization on websites was launched last week by Jamstack pioneer Netlify. Instead of relying on heavy client-side JavaScript or having to wait ...
While every brand wants to deliver personalization at scale for customers, they often face challenges that fall into three broad categories. McKinsey & Company has called personalization at scale the ...
Marc Sorel is a partner at McKinsey & Company. Personalisation at scale is where retailers and consumer brands are competing to win. But in focusing on “playing offense” to capture value, executives ...
John Mruz is SVP of strategy at Flashtalking. Data-driven personalisation at scale is not a new concept – it is a fundamental part of programmatic – yet consumers still frequently find themselves ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results